What Are The Most Popular Makeup Looks For Halloween 2022?
Spooky season is upon us! It’s time to delve into that makeup bag and look as glam (or as ghoulish!) as possible. But which makeup looks are set to be most popular this year?
We have analyzed thousands of Google searches to reveal the makeup looks that are going to be most in demand this Halloween. Will we all be witches, zombies or vampires, or are we trying something less traditional this year? Read on to find out!
Americans are the biggest fans of getting dressed up for Halloween
On average, there are a staggering 1,944,000 searches for Halloween makeup globally each year! Although this is an average, we can assume that the bulk of these searches take place in September and October, given the seasonality of the topic.
According to our analysis, the largest proportion of these searches come from the USA - to the tune of 408,000 yearly searches!
Following closely behind is the United Kingdom with 312,000 annual searches. 192,000 searches in India secures the country third place.
Top 15 Countries Most Interested in Halloween Makeup
|Rank||Country||No. of Searches Globally (12 Months)|
People are looking for easy makeup tutorials and scary looks aren’t as popular as you may think!
When we think of Halloween, we think of crazy costumes and outlandish looks. However, our research reveals that most Halloween party goers simply want an easy makeup look to follow.
As part of our research, we analyzed which types of Halloween makeup are most popular. Topping our table is searches for ‘easy Halloween makeup’, Googled an average of 276,000 times every year globally.
In second place with 156,000 searches is ‘simple Halloween makeup’. Even third place ‘Halloween eye makeup’ (111,600 yearly searches) suggests that party-goers are opting for a look that is more subtle than scary.
In fact, despite Halloween being spooky season, there are just 96,000 searches per year for ‘scary Halloween makeup’ and 15,600 searches for ‘creepy Halloween makeup’.
In contrast, searches for ‘cute Halloween makeup’, ‘pretty Halloween makeup’ and ‘sexy Halloween makeup’ all make the top 10 and rack up a total of 182,400 searches on average each year. Maybe scaring is off the agenda for 2022!
Most Popular Halloween Makeup Styles For 2022
|Rank||Type of Makeup||No. of Searches Globally (12 Months)|
|1||Easy Halloween makeup||276,000|
|2||Simple Halloween makeup||156,000|
|3||Halloween eye makeup||111,600|
|4||Scary Halloween makeup||96,000|
|5||Cute Halloween makeup||87,600|
|6||Pretty Halloween makeup||60,000|
|7||Sexy Halloween makeup||34,800|
|8||Cool Halloween makeup||26,400|
|9||Half face Halloween makeup||25,200|
|10||Last minute Halloween makeup||24,000|
|11||Quick Halloween makeup||20,400|
|-||Eyeliner Halloween makeup||20,400|
|13||Step by step easy Halloween makeup||18,000|
|14||Bloody Halloween makeup||15,600|
|-||Men's Halloween makeup with beard||15,600|
|-||Creepy Halloween makeup||15,600|
|17||Couple Halloween makeup||14,400|
|18||Subtle Halloween makeup||13,200|
|19||Glam Halloween makeup||12,000|
|20||Halloween makeup with covid mask||10,800|
Cats, clowns and vampires will be the most common Halloween looks in 2022
Despite the popularity of glamorous Halloween looks, our research reveals that we’re still relying on traditional Halloween characters.
Cat makeup is the most searched Halloween look, Googled 91,200 times globally in an average year. Mainly comprising a nose and whiskers, this look isn’t difficult to do, tying into the demand for simple and easy Halloween makeup.
In second place is clown makeup with 79,200 searches, and vampire makeup follows in third place (64,800).
|Rank||Makeup Look||No. of Searches Globally (12 Months)|
|-||Queen of Hearts||12,000|
As demand for Halloween makeup for couples rises, Harley Quinn and The Joker will be a popular double act for 2022
Our research shows that there are 14,400 searches for ‘couple Halloween makeup’ yearly, suggesting more of us want to match our Halloween costumes with our partners.
It’s interesting then to see that both Harley Quinn (46,800) and The Joker (36,000) feature in the top 10 Halloween makeup looks. Despite the most recent Joker movie being released in 2019, 2022 saw the announcement of the second installment Joker: Folie à Deux, which is due for release in 2024.
Although the film is still a way off, the announcement will no doubt inspire many duos to style themselves as this iconic double act this year.
Planning Halloween makeup is in full swing, as inspo searches surge
So far, we have looked at average yearly searches to predict which Halloween makeup looks will be most popular in 2022. However, Google Trends provides a glimpse of what’s trending right now - and the Halloween planning is already in full swing!
Between 28/08/2022 and 28/09/2022, searches for Halloween makeup ideas grew by 300%, while more general searches for Halloween makeup were up 150%. With still a month to go ‘til the main event, we’re already starting the preparations!
What’s your preferred Halloween look? Whether you keep it classic and scary or go for all out glamour, the good news is there are so many great tutorials out there that can help you perfect your look just in time for spooky season.
Number of searches is taken from Ahrefs and represents the average number of Google searches in a 12-month period.
Google Trends data shows the global increase in search interest between 28/08/2022 and 28/09/2022.