As the birthplace of Hollywood glamor, it's only right that we Americans have an appreciation for all things beauty.
In our latest research, we've dug into America's search history to uncover which beauty brands are the favorite in each US state. Which cosmetic brands will come out on top? Find out where your favorite ranks below:
And The Winner Is: Maybelline Is America's Best-Loved Beauty Brand
While luxury makeup brands are aspirational, it's interesting to see affordable beauty brand Maybelline come out on top as the most in-demand makeup brand in the USA*.
The brand has the highest search interest score in nine states, the most of any other brand we analyzed. It was favorite in Illinois, Kansas, Mississippi, New York, South Dakota, Tennessee, Texas, Washington and Wisconsin.
*When looking at favorite makeup brands state by state. Check out updated research by Tajmeeli which shows national results on favorite beauty brands across the globe.
Affordable Brands Reign Supreme
In fact, two other affordable cosmetic brands round out the top three. In second place is CoverGirl. The American-born brand is the go-to choice for beautification in Arkansas, Iowa, Maine, Montana, Nebraska, New Hampshire, North Dakota and Oregon.
S coping third place is Revlon. Fans of the brand can be found in New York, Alaska, Florida, Michigan, North Carolina, Pennsylvania and Vermont.
New York, New York: America's Beauty Capital
You may have noticed New York has featured multiple times so far - that's no error! Our data reveals that New York is the beauty capital of America. Looking at search interest alone, New York had 16 beauty brands tied for first place.
While America's overall favorite beauty brand may be more affordable, it's a different story in New York, as luxury brands take precedence. With brands like Dior, Lancôme and Urban Decay all vying for New Yorkers' attention, it seems city residents are willing to splash the cash to look good.
America's Top 3 Favorite Beauty Brands by State
We know which brands are America's overall favorites but which brands make the top three in each state? Find out in the table below:
State
Favorite Beauty Brand
State
Favorite Beauty Brand
Alabama
1 - Max Factor
2 - Maybelline
3 - Cover Girl
Alaska
1 - Revlon
2 - Sephora
3 - Urban Decay
Arizona
1 - Anastasia Beverley Hills
2 - Kylie Cosmetics
3 - Maybelline
Arkansas
1 - Cover Girl
2 - Elizabeth Arden
3 - Revlon
California
1 - Anastasia Beverley Hills
2 - Too Faced
3 - Yves Saint Laurent
Colorado
1 - Anastasia Beverley Hills
2 - Sephora
3 - Maybelline
Connecticut
1 - Benefit
2 - Elizabeth Arden
3 - Cover Girl
Delaware
1 - Clarins
2 - Dior
3 - Guerlain
Florida
1 - Revlon
2 - Dior
3 - Maybelline
Georgia
1 - KKW Beauty
2 - Dior
3 - Chanel
Hawaii
1 - Shisheido
2 - Chanel
3 - Clarins
Idaho
1 - Anastasia Beverley Hills
2 - Cover Girl
3 - Bobbi Brown
Illinois
1 - Maybelline
2 - Benefit
3 - Revlon
Indiana
1 - Avon
2 - Too Faced
3 - Cover Girl
Iowa
1 - Cover Girl
2 - Too Faced
3 - Maybelline
Kansas
1 - Maybelline
2 - Revlon
3 - Sephora
Kentucky
1 - Too Faced
2 - Cover Girl
3 - Elizabeth Arden
Louisiana
1 - Max Factor
2 - Cover Girl
3 - KIKO Milano
Maine
1 - Cover Girl
2 - Sephora
3 - Maybelline
Maryland
1 - Dior
2 - Fenty
3 - Chanel
Massachusett
1 - Sephora
2 - Revlon
3 - Nars
Michigan
1 - Revlon
2 - Max Factor
3 - Too Faced
Minnesota
1 - Too Faced
2 - Max Factor
3 - Maybelline
Mississippi
1 - Maybelline
2 - Max Factor
3 - Revlon
Missouri
1 - Too Faced
2 - Cover Girl
3 - Maybelline
Montana
1 - Cover Girl
2 - Nars
3 - Elizabeth Arden
Nebraska
1 - Cover Girl
2 - Maybelline
3 - Sephora
Nevada
1 - Kylie Cosmetics
2 - Chanel
3 - Anastasia Beverley Hills
New Hampshire
1 - Cover Girl
2 - Revlon
3 - Charlotte Tilbury
New Jersey
1 - KIKO Milano
2 - KKW Beauty
3 - Yves Saint Laurent
New Mexico
1 - Max Factor
2 - Kylie Cosmetics
3 - Maybelline
New York
1 - Benefit
1 - Clarins
1 - Clinique
1 - Dior
1 - Elizabeth Arden
1 - Estee Lauder
1 - L'Oreal
1 - Lancome
1 - Laura Mercier
1 - MAC
1 - Maybelline
1 - Nars
1 - NYX
1 - Revlon
1 - Sephora
1 - Urban Decay
North Carolina
1 - Revlon
2 - Maybelline
3 - Max Factor
North Dakota
1 - Cover Girl
2 - Maybelline
3 - Nars
Ohio
1 - KIKO Milano
2 - Cover Girl
3 - Avon
Oklahoma
1 - Max Factor
2 - Cover Girl
3 - Too Faced
Oregon
1 - Cover Girl
2 - Revlon
3 - Sephora
Pennsylvania
1 - Revlon
2 - Cover Girl
3 - Maybelline
Rhode Island
1 - KIKO Milano
2 - Sephora
3 - Maybelline
South Carolina
1 - Max Factor
2 - Too Faced
3 - Cover Girl
South Dakota
1 - Maybelline
2 - Cover Girl
3 - Charlotte Tilbury
Tennessee
1 - Maybelline
2 - Cover Girl
3 - Revlon
Texas
1 - Maybelline
2 - Revlon
3 - Anastasia Beverley Hills
Utah
1 - Too Faced
2 - Maybelline
3 - Max Factor
Vermont
1 - Revlon
2 - Cover Girl
3 - Nars
Virginia
1 - Elizabeth Arden
2 - Revlon
3 - Maybelline
Washington
1 - Maybelline
2 - Sephora
3 - Too Faced
West Virginia
1 - Max Factor
2 - Cover Girl
3 - KIKO Milano
Wisconsin
1 - Maybelline
2 - Cover Girl
3 - Revlon
Wyoming
1 - Kylie Cosmetics
2 - Cover Girl
3 - Nars
From premium beauty brands to cost-effective cosmetics, it's clear that Americans take pride in looking good. Did your favorite make the cut?
Methodology
Using Google Trends, we analyzed the online search interest in a selection of cosmetics companies in each US state. Search interest is scored out of 100, where 100 is the peak. The brands with the highest search interest score were selected as the overall favorite for that state.
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