The World’s Favorite Beauty Brands

 

Whether it’s our go-to lipstick shade or the perfect foundation for that flawless finish, we all have our favorite beauty brands. But which is most popular in your country?

 

Here at Tajmeeli, we’ve used search data to determine which beauty brand is the most in demand in 108 countries across the world. 

 

From the UAE to the United Kingdom, take a look at our research and see whether the rest of your country agrees with your choice.

 

Our Methodology

To find out the favorites, we curated a list of popular beauty brands and used Google Trends to determine the search interest worldwide. Search interest is scored from 0 to 100, where 100 is the most popular. 

 

Countries which are not included in our research did not chart in Google Trends for our chosen brands, suggesting interest in the brands is low in those countries.

 

Where search interest scores were tied for multiple brands in one country, we have provided joint-first place brands in the table below.

 

Which Beauty Brand is the Favorite in Each Country?

 

friends putting on make-up

 

The below table shows the favorite beauty brand in each of the 108 countries.

The Favourite Beauty Brands in 108 Countries 
CountryBrand
AlbaniaDior
AlgeriaL'Oréal
ArgentinaL'Oréal
ArmeniaEstee Lauder
Avon
AustraliaCoverGirl
AustriaL'Oréal
AzerbaijanGivenchy
BahrainBenefit
BangladeshToo Faced
BelarusL'Oréal
BelgiumL'Oréal
Bosnia and HerzegovinaL'Oréal
BrazilL'Oréal
BulgariaL'Oréal
CambodiaGivenchy
CanadaCoverGirl
ChileMaybelline
ChinaMAC
ColombiaL'Oréal
Costa RicaCoverGirl
CroatiaElizabeth Arden
CyprusNYX
Czechia (Czech Republic)L'Oréal
DenmarkElizabeth Arden
Dominican RepublicCoverGirl
EcuadorToo Faced
EgyptL'Oréal
El SalvadorCoverGirl
EstoniaElizabeth Arden
EthiopiaFenty Beauty
FinlandNYX
FranceGuerlain
GeorgiaKylie Cosmetics
GermanyKKW Beauty
GreeceMAC, NYX
GuatemalaCoverGirl
HondurasCoverGirl
Hong KongChanel
Shiseido
Estee Lauder
Nars
Clarins
Laura Mercier
Bobbi Brown
HungaryL'Oréal
IcelandUrban Decay
IndiaL'Oréal
IndonesiaMaybelline
IranL'Oréal
IraqL'Oréal
Anastasia Beverley Hills
IrelandCharlotte Tilbury
IsraelClinique
ItalyKiko Milano
JamaicaFenty Beauty
JapanShiseido
JordanL'Oréal
KazakhstanGivenchy
KenyaFenty Beauty
KuwaitGivenchy
Anastasia Beverley Hills
KyrgyzstanAvon
LatviaNYX
LebanonL'Oréal
LithuaniaNYX
LuxembourgKylie Cosmetics
MalaysiaMaybelline
MexicoRevlon
MoldovaAvon
MontenegroMax Factor
MoroccoGuerlain
NepalMaybelline
NetherlandsL'Oréal
New ZealandElizabeth Arden
NicaraguaCoverGirl
NigeriaFenty Beauty
North MacedoniaAvon
NorwayBareMinerals
OmanMax Factor
PakistanRevlon
PanamaCoverGirl
ParaguayRevlon
PeruMaybelline
PhilippinesMaybelline
PolandL'Oréal
PortugalKiko Milano
Puerto RicoKylie Cosmetics
QatarDior
RomaniaNYX
RussiaClarins
Saudi ArabiaGivenchy
SenegalDior
SerbiaMax Factor
SingaporeYves Saint Laurent
SlovakiaL'Oréal
SloveniaKylie Cosmetics
South AfricaRevlon
South KoreaUrban Decay
SpainElizabeth Arden
Sri LankaL'Oréal
SwedenBareMinerals
SwitzerlandClarins
TaiwanLancome
Shu Uemura
ThailandL'Oréal
Trinidad and TobagoFenty
TunisiaGuerlain
TurkeyL'Oréal
UkraineL'Oréal
United Arab EmiratesDior
United KingdomElf Cosmetics
Too Faced
United States of AmericaKKW Beauty
UruguayL'Oréal
UzbekistanMax Factor
VenezuelaCoverGirl
VietnamYves Saint Laurent
ZimbabweAvon

Six countries have multiple brands in first place. With six brands tied for the top spot, Hong Kong takes the title of beauty capital of the world. Chanel, Shiseido, Estee Lauder, Nars, Clarins, Laura Mercier and Bobbi Brown are best liked in the country in equal measure.

 

Which Beauty Brands Are The Overall Favorites Globally?

 

infographic top 15 beauty brands globally

From our data, we can see which brands are the most popular overall globally. The table below shows the beauty brands that are most popular in the highest number of countries.

 

Interestingly, the top three are made up of affordable beauty brands. Taking the top spot, L’Oréal is the most searched beauty brand in 25 countries, dwarfing CoverGirl in second place with 10 countries. In joint third place is Maybelline and NYX, tied as the top searched brands in six countries respectively. 

 

Top 15 Beauty Brands Globally  
RankCountryBrand Count
1L'Oréal25
2CoverGirl10
3Maybelline6
3NYX6
5Avon5
5Elizabeth Arden5
5Fenty Beauty5
5Givenchy5
9Dior4
9Kylie Cosmetics4
9Max Factor4
9Revlon4
13Clarins3
13Guerlain3
13Too Faced3

 

The Favorite Beauty Brands by Continent

 

Map of favorite beauty brand by continent

Our data also reveals the favorite beauty brands per continent. The table below shows the favorite cosmetics brands for each continent, based on the number of times the brands came out on top in each country in the content. 

 

Unsurprisingly, given its country-by-country dominance, L’Oréal is the most searched cosmetics brand in three continents; Asia, Europe and South America. This may be due to the fact that L’Oréal also goes beyond just make-up worldwide with its own line of hair dyes and shampoo.

 

The Favorite by Continent Statistics

Favourite Beauty Brand By Continent   
ContinentFavourite Beauty BrandNo. of Countries Favourite InCountries
AfricaFenty Beauty3Ethiopia
Kenya
Nigeria
AsiaL'Oréal8India
Iran
Jordan
Lebanon
Sri Lanka
Thailand
Turkey
Iraq
Australia & OceanaCoverGirl & Elizabeth Arden2Australia
New Zealand
EuropeL'Oréal11Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Czechia (Czech Republic)
Hungary
Netherlands
Poland
Slovakia
Ukraine
North AmericaCoverGirl8Canada
Costa Rica
Dominican Republic
El Salvador
Guatemala
Honduras
Nicaragua
Panama
South AmericaL'Oréal4Argentina
Brazil
Colombia
Uruguay

There you have it; the favorite beauty brands across the world. How many of your favorites made the cut?