The Most Popular Makeup Hacks on TikTok
Tiktok Mackup hacks
“How do you apply your eyeliner so neatly?” “What foundation are you wearing?” “How can I make my lashes look longer?” They’re questions every woman has asked their girlfriends. But in 2021, we have a much larger pool to get the beauty advice we need. Enter TikTok, the global video sharing site that has taken the world by storm.
Best known for its catchy songs and viral dance moves, a growing number of people are turning to TikTok for tips, tricks and recommendations across all topics, including beauty. With this in mind, Tajmeeli has crunched the numbers to find out what the most viewed beauty hacks are on TikTok. The findings reveal an insight into the areas of beautification we find the trickiest to master, and where we need a little extra help to get that flawless finish. Can you guess which takes the top spot?
The Most Popular Makeup Hacks on TikTok
The Most Viewed TikTok Makeup Hacks
To date, videos tagged with #MakeUpHack and #MakeUpHacks have racked up a combined 11 BILLION views. In fact, across all the hashtags listed below, there have been almost 12.5 BILLION video views!
As the popularity of TikTok continues to grow, along with the number of users who are creating and sharing beauty content, we don’t anticipate the total views slowing anytime soon!
The Top Three TikTok Makeup Hacks
Taking the top spot, videos tagged with #NailHacks have been collectively viewed 341.8 million times, as users share their tips for painting and caring for their fingers and toes.
Following in second place is #EyelinerHack; racking up 318.9 million views across just two hashtags, it’s clear we share a collective struggle to get that perfect winged look!
Third place goes to #FoundationHack (161.6 million views) while #ConcealerHack (133.7 million views) takes fourth place. Clearly, we’re looking for help blurring our blemishes and smoothing our skin.
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The Top Three TikTok Makeup Hacks
1. #NailHacks
Taking the top spot, videos tagged with #NailHacks have been collectively viewed 341.8 million times, as users share their tips for painting and caring for their fingers and toes.
Which #NailHacks Videos Are Most Popular Right Now?
As our love of manicures continues to grow, which TikTok nail videos have captured our attention most recently?
1- Easily & Naturally Removing Acrylic Nails with Argan Oil
TikTok user @BySugarClaws shared her tip to easily remove acrylic nails, without the need for excessive filling or harsh chemicals. The TikTok simply soaks the nails in a mix of warm water, soap and argan oil and after a little while, the nails easily peel off.
The video has racked up a staggering 6.3 million likes, over 28,000 comments and 227,400 shares!
2- Fuss Free French Tips
French tip nails are fiddly to create, especially if you’re painting your own nails. However, TikToker @Ipsy shared her hack for getting a straight line with none of the fuss.
Simply apply a little of the nail polish to your finger and carefully drag it along the top of your nail to create a straight line. To date, the video has 34.9k likes.
3- Simple and Affordable Metallic Manicures
Did you know that your gum wrapper could be your ticket to an on-trend metallic manicure? TikToker @Jeainediep made headlines when she peeled the paper away from a foil gum wrapper and formed it around her nails, creating an enviable high-shine finish.
So far, the video has received 959.7k likes, along with over 50,000 shares, suggesting plenty of us are trying this affordable nail hack.
2. #EyelinerHack
Following in second place is #EyelinerHack; racking up 318.9 million views across just two hashtags, it’s clear we share a collective struggle to get that perfect winged look!
Which #EyelinerHack Videos Are Most Popular Right Now?
Here are the TikTok eyeliner trends that have got us talking the most:
1- Creating Drama with the Reverse Cat Eyeliner Trend
Winged eyeliner has been a signature look for some time now, but the latest trend on the block is the reverse cat eyeliner trend. This dramatic smokey look involves applying bold eyeliner under your lower lash line and smudging out to create a cat-eye effect.
There are many tutorial videos on the site explaining how to create the look, with one video by @MakeupByAlessiaC already receiving 14.9k likes.
2- Get Big, Beautiful Eyes with a White Eyeliner Trick
TikToker @YoungCouture shared her hack for changing the appearance of your eyes with nothing more than a clever eyeliner hack. In the video, she applies a white eyeliner to the waterline of her eye, a light eyeshadow and lengthy lashes to make her eyes appear visibly bigger. Since it was posted, the video has been liked a huge 553,300 times.
3- Using a Bobby Pin to Create the Perfect Winged Look
@AnnaAkra shared a video to her TikTok followers, showing them how they can create the perfect winged eyeliner with nothing more than a bobby hairpin. Now with over 135,000 likes, the video involved painting the tip of the hairpin with eyeliner, before pressing it onto the edge of the eyelid to use as a guide. No more wobbly wings!
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3. #FoundationHack
Third place goes to #FoundationHack (161.6 million views) while #ConcealerHack (133.7 million views) takes fourth place. Clearly, we’re looking for help blurring our blemishes and smoothing our skin.
Which #FoundationHack Videos Are Most Popular Right Now?
From videos sharing simple tweaks to our makeup routine to those that have us ripping up the rule book, here are some of the most popular foundation trends to emerge from TikTok.
1- Making Your Foundation Last Longer
Our favourite beauty products don’t come cheap, so a video on how to make them last longer was sure to be a hit. Cue TikToker @TamraLords who offered up her tip for making sure more of your foundation goes onto your face instead of into your brush!
Racking up 180.2k likes, she advises applying your foundation using a non-porous surface first, such as the lid of your foundation, before then blending with your beauty brush.
2- The Square Contour Challenge
This hack is not for the short on time! This intricate foundation hack sees people use makeup to divide their face into small squares. In each square, they include different tones depending on where they want to cover, contour or brighten. The result is then blended to create natural-looking coverage.
One TikToker, @DanielleMarcan has taken on the challenge, with the video so far racking up 23.6k likes.
3- Applying Your Foundation Last
Usually, foundation is one of the first things in our makeup routine. However, TikTok user @GoldenBeauty_xo flipped that on its head when her video suggested that we should be applying a translucent powder before our foundation to create a flawless finish. With a staggering 1 million likes, it seems many of us agree!
All 28 makeup hacks ranked by number of views can be found below:
| Rank | Beauty Hacks | Number of Views |
| 1 | #NailHacks | 341,800,000 |
| 2 | #EyelinerHack(s) | 318,900,000 |
| 3 | #FoundationHack(s) | 161,600,000 |
| 4 | #ConcealerHack(s) | 133,700,000 |
| 5 | #LipstickHacks | 104,800,000 |
| 6 | #MascaraHack(s) | 48,000,000 |
| 7 | #EyelashesHack(s) | 44,800,000 |
| 8 | #NailPolishHack | 43,600,000 |
| 9 | #BrowHack(s) | 41,700,000 |
| 10 | #EyebrowHack(s) | 39,300,000 |
| 11 | #HairGrowthHacks | 33,200,000 |
| 12 | #FakeTanHack(s) | 24,300,000 |
| 13 | #EyeShadowHack(s) | 23,300,000 |
| 14 | #BronzerHack(s) | 10,540,400 |
| 15 | #LipLinerHack | 7,600,000 |
| 16 | #DryShampooHack | 6,700,000 |
| 17 | #MakeupRemoverHack | 6,700,000 |
| 18 | #HighlighterHack | 4,200,000 |
| 19 | #ContourHack | 3,900,000 |
| 20 | #LipglossHack | 1,900,000 |
| 21 | #PonytailHacks | 1,700,000 |
| 22 | #BlusherHack | 1,300,000 |
| 23 | #PrimerHack | 1,000,000 |
| 24 | #ThickHairHack | 552,700 |
| 25 | #AcrylicNailHacks | 271,200 |
| 26 | #RedLipstickHacks | 81,800 |
| 27 | #TonerHack | 62,800 |
| 28 | #SettingSprayHack | 9,329 |
Which Makeup is Trickiest to Apply?
Further analysis of TikTok views has revealed the areas we find hardest to beautify:
-Eyes (516,000,000 views)
-Nails (385,671,200 views)
-Skin (346,012,529 views)
-Lips (114,381,800 views)
-Cheeks (1,300,000 views)
-Hair (42,152,700 views)
The Most Googled Makeup Questions
Now we know which makeup hacks are getting the most hits on TikTok, does it correlate with our Google search habits? Are we also searching online to get the answers we need?
For each of the top three hacks, we’ve used search tool Ahrefs to find out which beauty questions the world is searching for the most.
Nails
1. How to remove gel nail polish (18,000 searches per month)
2. How long does nail polish take to dry (5,700 searches)
3. How to remove nail polish (5,200 searches)
4. How to get gel nail polish off (3,700 searches)
5. How to remove nail polish without nail polish remover (3,300 searches)
Eyeliner
1. How to apply eyeliner (12,000 searches per month)
2. How to do eyeliner (6,400 searches)
3. How to apply liquid eyeliner (2,200 searches)
4. How to use eyeliner (1,600 searches)
5. How to put eyeliner (1,100 searches)
Foundation
1. How to apply foundation (5,800 searches per month)
2. What is foundation (2,600 searches per month)
3. How to apply liquid foundation (1,300 searches per month)
4. How to choose foundation shade (1,100 searches per month)
5. How to clean foundation brush (800 searches per month)
As we continue to strive for that perfect, Insta-ready look, demand for beauty content online is set to increase. If you are tempted to try any online or TikTok beauty hacks for yourself, we recommend proceeding with caution and using your own judgment before you do.
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About the Data:
Beauty hacks were ranked based on the total number of views on TikTok for videos tagged with the relevant ‘hacks’ hashtag.
Ahrefs was used to source global search volumes around the top three beauty topics. All search volumes represent a global monthly average.
About Tajmeeli
Tajmeeli helps educate Arabs about cosmetic surgery and its alternatives. Tajmeeli.com is currently the largest website in the Arabic language dedicated to the topic of cosmetic surgery with more than 1,000,000 visits monthly. Tajmeeli connects Arab patients with cosmetic doctors around the world.
