The Most Popular Hairstyles & Celebrity Hair Inspiration
From a short, cropped cut to glossy flowing locks, there are so many hairstyles to choose from. Some people may stick with their chosen style for years, while others will change up their look regularly – but which hairstyles are most popular?
We’ve analysed Instagram hashtags* to find out which styles we’re loving, along with the celebrities who are influencing our looks the most.
The Most Shared Hairstyles on Instagram
With a staggering 17.8 million Instagram posts, braids top our list of the world’s most popular hairstyles. Although a tricky style to master, braids offer huge potential if you want a style that you can really make your own.
Taking second place is the undercut, which has been snapped and shared almost 2.7 million times! This 2-in-1 hairstyle is perfect for those who want the best of both worlds; long hair with an edgy, short section underneath.
Following closely behind the undercut is the mohawk with 2.2 million posts. This striking style appeals to both men and women who want to stand out from the crowd.
Top 25 Hairstyles According to Instagram
|Rank||Hairstyles||Number of Posts|
Elsewhere in our list is the mullet, taking 10th position. Commonly associated with the 1980s, this retro style was rebooted recently by Miley Cyrus, who debuted a platinum blonde modern mullet in late 2020.
The graduated bob once made popular by Victoria Beckham comes in at 17th (91.8k posts), and the high ponytail we now associate with pop sensation Ariana Grande takes 15th place (219.5k posts).
Other trending hairstyles are also found in the top 25 include space buns (410,000) and bubble ponytails (25.5k).
The Most Popular Celebrities for Hairstyle Inspiration
Singer, actors, socialites; the A-list are well known for reinventing their looks. As part of our study into the most popular hairstyles, we’ve analysed global Google searches to find out which of our favourite stars’ inspire our own hairdos the most.
Below, we’ve ranked the 40 male and female celebrities whose hairstyles we’ve been Googling the most and are most likely to try for ourselves:
The Celebrities who Give Us Most Hair Inspiration
|Rank||Celebrity||Average No. of Google Searches (Worldwide, 12 Months)**|
|12||Kim Kardashian West||86,400|
Billie Eilish’s ever-changing hairstyles have captured global attention, with an estimated 188,400 collective searches for her signature ‘dos in just 12 months. Perhaps we’re tempted to recreate one of her neon looks.
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Selena Gomez takes second place, with searches for her hairstyles totalling 175,200, while Ariana Grande follows closely behind in third place with 170,400 yearly searches.
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The Most Popular Celebrity Hairstyles
We know which celebrities provide the most hair inspiration, but which individual looks are our favourites?
Below, we’ve listed the most popular hairstyles for 26* of the above celebrities, based on the number of estimated yearly global Google searches for their specific hairstyles.
*Only celebrities with searches for specific hairstyles were included in this table. Celebrities with generic searches only (e.g. ‘Nicki Minaj hair’) were excluded.
The Most Searched for Hairstyles by Celebrity
|Rank||Celebrity||Most Searched For Hairstyle||Average No. of Google Searches (Worldwide, 12 Months)***|
|1||Emma Watson||Emma Watson short hair||88,800|
|2||Billie Eilish||Billie Eilish green hair||60,000|
|3||Selena Gomez||Selena Gomez short hair||51,600|
|4||Katy Perry||Katy Perry short hair||51,600|
|5||Rihanna||Rihanna short hair||45,600|
|6||Demi Lovato||Demi Lovato short hair||37,200|
|7||Kim Kardashian West||Kim Kardashian short hair||36,000|
|8||Ariana Grande||Ariana Grande hair down||34,800|
|9||Justin Bieber||Justin Bieber long hair||32,400|
|10||Miley Cyrus||Miley Cyrus short hair||32,400|
|11||Taylor Swift||Taylor Swift short hair||26,400|
|12||Kylie Jenner||Kylie Jenner short hair||25,200|
|13||David Beckham||David Beckham long hair||22,800|
|14||Kendall Jenner||Kendall Jenner short hair||20,400|
|15||Khloe Kardashian||Khloe Kardashian short hair||14,400|
|16||Beyonce||Beyonce short hair||14,400|
|17||Justin Timberlake||Justin Timberlake noodle hair||12,000|
|18||Lionel Messi||Messi blonde hair||10,800|
|19||Zendaya||Zendaya curly hair||8,400|
|20||Shakira||Shakira curly hair||6,000|
|21||Gigi Hadid||Gigi Hadid brown hair||4,200|
|22||Priyanka Chopra||Priyanka Chopra short hair||4,200|
|23||Kanye West||Kanye West blonde hair||4,200|
|24||Jennifer Lopez||Jennifer Lopez short hair||3,600|
|25||Cristiano Ronaldo||Ronaldo long hair||1,800|
|26||Neymar||Neymar white hair||720|
Of the 26 celebrities in the table, more than half of the most popular hairstyle searches were for short hair, suggesting many of us are keen to sport a choppier style.
Interestingly, it’s the opposite story for some of the men who feature in our table. All of the long hair searches that feature in the table relate to men; Justin Bieber, David Beckham and Cristiano Ronaldo.
In addition, the results suggest we’re more influenced by hairstyle rather than hair colour. Just five of the most popular celebrity styles specify a hair colour in the search terms.
There you have it; if you’re considering a new look, perhaps you’ll take some inspiration from Instagram or the A-list like so many of us around the world do.
About the Data
*We analysed the number of times each hairstyle hashtag was used on Instagram and ranked the findings from high to low to reveal the most popular.
**Google search data was collected using Ahrefs and calculated to estimate the total number of searches on average across a 12 month period.
***The most popular celebrity hairstyles were selected based on the specific style queries with the greatest number of global Google searches per month. The figures were then calculated to estimate the number of searches on average across a 12 month period.
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