Cleaning beauty tools
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Just 2% of people who buy foundation brushes Google how to clean them New research from Tajmeeli has revealed which beauty tools will be most gifted in 2022 and how well recipients will care for them. Alori Collection’s smooth canvas concealer brush is the most wanted beauty tool, with demand increasing by 1,350% over the past two months! Just 2% of people who buy foundation brushes and 7% of beauty blender buyers, Google how to clean them.
The smooth canvas concealer brush from Alori Collection is set to be the most gifted makeup tool this festive season.
Cosmetic surgery advice site Tajmeeli has analyzed Google searches between 1st October and 29th November 2022 to reveal which items have had the greatest increase in online demand - indicating that they’re the items that are top of our festive wishlists!
Since October 1st 2022, demand for the brush is up 1,350%. This increase is likely fuelled by TikTok, where videos reviewing the beauty tool have racked up 12.1 million views. However, it’s bad news for any last-minute shoppers as, according to the brand’s website, the brush is completely sold out!
Marshmallow makeup sponges are up 750%, taking second place, while the bareMinerals foundation brush rounds out the top three with a 600% jump.
The Most Gifted Beauty Tools 2022
Rank | Beauty Tool | Increase in Demand (01/10/2022 - 29/11/2022) |
1 | Smooth canvas concealer brush | +1,350% |
2 | Marshmallow makeup sponge | +750% |
3 | bareMinerals foundation brush | +600% |
4 | Fluffy eyeshadow brush | +450% |
5 | Glitz and Glam brush set | +450% |
6 | Rare Beauty concealer brush | +170% |
7 | elf buffing foundation brush | +130% |
8 | Clinique foundation brush | +120% |
9 | Charlotte Tilbury foundation brush | +110% |
10 | Retractable powder brush | +100% |
11 | Real Techniques brushes | +90% |
12 | Kabuki brush | +90% |
13 | Real Techniques brush set | +80% |
14 | Oval foundation brush | +70% |
15 | Bobbi Brown foundation brush | +70% |
16 | Bronzer brush | +70% |
17 | Glitter makeup brush set | +60% |
18 | Foundation blending brush | +50% |
19 | Highlighter brush | +50% |
20 | Contour brush | +40% |
| 21 | MAC concealer brush | +40% |
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The research also compared demand for popular types of beauty tools against the number of searches for how to clean them.
While there are 63,000 searches globally every month for foundation brushes, there are just 1,400 monthly searches for how to clean a foundation brush - representing just 2% of the total searches for the product!
It’s a similar story for beauty blenders. There are just under 200,000 (195,000) searches each month for beauty blenders but only 13,800 combined searches for how to clean them, which works out around 7%.
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A spokesperson for Tajmeeli commented: “Of course, not everyone will need to Google how to clean their beauty items - they may already know how, have asked a friend for advice or picked up a tip on social media.
“However, given how much dramatically lower the cleaning searches are, we predict some people aren’t cleaning their beauty tools at all. Over time, dirt and bacteria can build up within the brushes and on sponges which, if you continue to use them, can be transferred to your face.
This can lead to clogged pores and breakouts over time, so it’s important to take the time to clean your beauty tools, not just to keep them looking good!”
For more information about when people first clean their beauty tools, visit the Tajmeeli site.
About The Data
Increase in search demand data collected using Google Trends. Data is global and represents the period 01/10/2022 - 29/11/2022.
Number of searches is from Ahrefs and represents the average number of searches globally per month.
