The World’s Favorite Beauty Brands
Whether it's our go-to lipstick shade or the perfect foundation for that flawless finish, we all have our favorite beauty brands. But which is most popular in your country? Here at Tajmeeli, we've used search data to determine which beauty brand is the most in demand in 108 countries across the world. From the UAE to the United Kingdom, take a look at our research and see whether the rest of your country agrees with your choice.
The World's Favorite Beauty Brands
Our Methodology
To find out the favorites, we curated a list of popular beauty brands and used Google Trends to determine the search interest worldwide. Search interest is scored from 0 to 100, where 100 is the most popular.
Countries which are not included in our research did not chart in Google Trends for our chosen brands, suggesting interest in the brands is low in those countries.Where search interest scores were tied for multiple brands in one country, we have provided joint-first place brands in the table below.
Which Beauty Brand is the Favorite in Each Country?
The below table shows the favorite beauty brand in each of the 108 countries.
Six countries have multiple brands in first place. With six brands tied for the top spot, Hong Kong takes the title of beauty capital of the world. Chanel, Shiseido, Estee Lauder, Nars, Clarins, Laura Mercier and Bobbi Brown are best liked in the country in equal measure.
Which Beauty Brands Are The Overall Favorites Globally?
From our data, we can see which brands are the most popular overall globally. The table below shows the beauty brands that are most popular in the highest number of countries.
Interestingly, the top three are made up of affordable beauty brands. Taking the top spot, L'Oréal is the most searched beauty brand in 25 countries, dwarfing CoverGirl in second place with 10 countries. In joint third place is Maybelline and NYX, tied as the top searched brands in six countries respectively.
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The Favorite Beauty Brands by Continent
Our data also reveals the favorite beauty brands per continent. The table below shows the favorite cosmetics brands for each continent, based on the number of times the brands came out on top in each country in the content.
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Unsurprisingly, given its country-by-country dominance, L'Oréal is the most searched cosmetics brand in three continents; Asia, Europe and South America. This may be due to the fact that L'Oréal also goes beyond just make-up worldwide with its own line of hair dyes and shampoo .
The Favorite by Continent Statistics
There you have it; the favorite beauty brands across the world. How many of your favorites made the cut?
